JOHANNESBURG Oct 14 (Reuters) - South Africa's Naspers has sold its Polish e-commerce business Allegro to funds advised by private equity firms Cinven, Permira and Mid Europa for $3.253 billion, the firm said on Friday.

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Naspers acquired Allegro in 2008 for $1.5 billion as part of the transaction when it bought Tradus, it said in a statement. (Reporting by TJ Strydom; Editing by Adrian Croft)