Reuters
Press Release
Fry`s Electronics Begins Selling M-DISC Permanent Storage Optical Discs
Tue, Jun 12 09:48 AM EDT

Fry’s Electronics Begins Selling M-DISC Permanent Storage Optical Discs

Combined with LG Branded Drives, Permanently Stores Personal Digital Information

Millenniata (www.m-disc.com) today announced its award winning M-DISC™ optical discs are now available in all Fry’s Electronics (www.frys.com) retail stores and provide the only permanent storage option for consumers and businesses. All LG branded DVD or Blu-Ray optical drives bearing the M-DISC logo can write to M-DISC.

Fry’s will sell M-DISC 5-packs and 10-packs at the following prices:

M-DISC provides permanent storage. Standard and archival-rated DVD and Blu-Ray discs, hard drives, and tape provide daily and short-term storage and backup, but will degrade over time – they do not provide long-term permanent storage.

“Many people have the misconception that their important digital files – memories and personal items – are permanent on standard DVD or Blu-Ray discs,” said Paul Brockbank, Millenniata CEO. “Only the M-DISC will allow today’s digital files to be around many generations from now.”

LG branded optical drives engrave data onto an inorganic rock-like material of the M-DISC write layer. It can’t fade or degrade over time. Other recordable DVDs use organic dyes to record data, a material that is known to fade and degrade.

“We are excited to offer our customers M-DISC,” said Dave Birt, Fry’s Electronics director of computers. “The combination of M-DISC compatible LG optical drives with M-DISC will provide a truly permanent storage option for all of our customers’ personal files at a very reasonable price.”

Hitachi-LG Data Storage, Inc. manufactures the LG branded M-DISC compatible optical drives in partnership with Millenniata. Only LG optical drives bearing the M-DISC logo can write to M-DISC, but M-DISC can be read with any DVD or Blu-Ray drive.

About Millenniata

Millenniata’s patented technology is the world’s first permanent digital storage solution and is composed of the M-DISC™ and M-DISC compatible drives. The M-DISC is the first backward compatible non-dye based DVD optical technology constructed of inorganic materials that are known to last centuries. This combination allows information to be written once and read over time. www.millenniata.com.

Millenniata
A. Cory Maloy, 801-847-9212
cory.maloy@millenniata.com


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