June 7 - Sony has apologised for security breaches on its PlayStation Network as it unveiled the pricing of its new PlayStation Vita handheld games device at the E3 industry gathering in Los Angeles. Andrew Potter reports.
LA Lakers star Kobe Bryant launches Sony's latest basketball game at the Electronic Entertainment Expo in Los Angeles. SOUNDBITE: KOBE BRYANT, SAYING (English): "All jokes aside, it's so realistic it's frightening." But perhaps not as frightening as the public relations nightmare Sony has suffered this year after its PlayStation Network was hacked. Sony's boss of computer entertainment in America called it the elephant in the room and told consumers he was sorry. SOUNDBITE: JACK TRETTON, PRESIDENT AND CEO OF SONY COMPUTER ENTERTAINMENT OF AMERICA, SAYING (English): "You are the lifeblood of the company. Without you, there is no PlayStation. And I want to apologize both personally and on behalf of the company for any anxiety that we've caused you." In April hackers accessed personal information on 77 million PlayStation Network and Qriocity accounts. The company's share price slid as it was hit be a slew of lawsuits after revealing credit card information may have also been stolen. Sony Computer Entertainment's global CEO. SOUNDBITE: KAZUO HIRAI, PRESIDENT AND CEO OF SONY COMPUTER ENTERTAINMENT, SAYING (English): "We have done a lot to make sure that we have security that is over and above the security measures we had already in place prior to the the intrusion. But we want to make sure that we are as aggressive as possible in protecting our customer's information." After the contrition Sony revealed the pricing of its new PlayStation Vita heldheld gaming device. It starting at $249, but Sony's already facing criticism the Vita is too expensive. There were no apologies from Microsoft as it launched new voice search technology for its Xbox UPSOT: "You say it, Xbox finds it. Xbox: Bing." In addition Microsoft is looking to put its popular Kinect motion-sensing device at the heart of the Xbox. The Kinect has sold 10 million units since launching last year, becoming one of the software giant's fastest selling consumer products ever. Microsoft has ambitions to move the Xbox beyond games, to make it an essential home media hub. Andrew Potter, Reuters