July 28 - Ferrari seems to speeding past the global economic bumps. The Italian sports car maker says it sold the most vehicles in its history in the last six months. Bobbi Rebell reports.
PLEASE NOTE: THIS EDIT CONTAINS 4:3 MATERIAL Ferrari is revving up post-recession, scoring its best 6 months in history. Sales in the U.S. were up 23 percent as loyal buyers returned, and new ones came to snatch up their dream cars. Analyst Ivan Drury of Edmunds.com: SOUNDBITE: IVAN DRURY, ANALYST, EDMUNDS.COM (ENGLISH) SAYING: "You've got a lot of people who they are looking at the new products that are out there and they are willing to pay for them. And the thing is when you've got the economy starting to creep back up you've got people who can actually afford these cars they are looking out there for them." REPORTER BRIDGE: This is the 4 seat California Ferrari, considered the bread and butter here at Ferrari. Now 70% of these cars buyers are first time Ferrari buyers. Now you can get into this car for less than $200,000. But that's before customization. " Every single U.S. customer put their own stamp on their Ferrari according to Marco Mattiacci, President and CEO of Ferrari North America. SOUNDBITE: MARCO MATTIACCI, PRESIDENT AND CEO, FERRARI NORTH AMERICA (ENGLISH) SAYING: "That's why Ferrari is successful. They are able to do almost 5 million combination of customization. They can choose the leather or the interiors according to sofa they have in their home they can choose stitching, they can use the unique color. So we satisfy this request and every Ferrari that entering the U.S. averages almost $40,000 customization, on top of the MSRP." Mattiacci comes to the U.S. from a stint in Asia- where China is the company's fastest growing market. Sales were up 116 percent in the last 6 months. SOUNDBITE: MARCO MATTIACCI, PRESIDENT AND CEO, FERRARI NORTH AMERICA (ENGLISH) SAYING: "They like our red color they like our passion so they see a lot of the elements of the Ferrari name that combine with their culture." In addition to a new revved up maintenance plan for its consumers, the company also says it's working to become more eco-friendly, with a commitment to cut emissions by 40 percent by next year. Bobbi Rebell, Reuters.