Tech Tonic: Reuters' social media editor Anthony De Rosa and TVGuide.com’s Christy Tanner offer the scoop on how TV is hooking viewers through social media – and which shows are winning and why.
Okay where you're Christie -- she's executive vice president and general manager of TV guide digital and we're talking about social TV. If people don't know what that is basically it's the convergence. The chatter going on on social networks. Around with that the people are watching at home on their television. So what are some of the more interesting ways that people are using social TV aside from just the basic hash tags at the -- in the corner this. Some of the more interesting things that we're seeing are games that allow -- for fans to. Play along with a -- unlocking the secret contents. If you are following along with classes in social media and you shop the show where. You can buy the outfit. Are things that are a little more fun what's different about those that it takes a lot more work and planning an expiration. With the creative team to execute those ideas and what are the benefits Flickr until you. So as a it as a consumer that benefit is really -- it's finding somebody else's. Share your passion and being able to sort of see that passion and a little bit more if you are -- Television network or cable outlet ultimately your goal is to drive. Tune in engagement readings. For your show so you can make more money from. It seems like the X-Factor is making a big push others as direct -- link between them and writer for people to vote. For the people that they're seeing on the show the X-Factor native of really huge investment in -- TV it's kind of a no brainer for a reality show you have. Real time voting social voting so they definitely push the space forward but I think for me one of the most inching -- Clinton is really with. News so what we saw with that. Republican debate was a great integration in real time carried it tweets on the ticker for CNBC I think that would be one of the most. Fine and potentially. Driving. Factors in the campaign and what side is that you know Rick Perry had to. Get on the morning shows the next day to deal with what had been. Disseminated widely in social media out of as a huge player -- commerce. Education. Andy. What's that there -- there it's what are some other examples or things you see in the awful long horizon in terms of what's coming it's a very fragmented. The marketplace that revealing it with hundreds of shows you three different times. And lots of different levels of involvement in the game. -- of TB among consumers and among the content creators so it's it's definitely a a difficult environments. In which to create mass market monster -- -- having said that. I know there is a genius somewhere who's thinking of this incredible idea. For social TV that is going to you let -- -- -- it's been an honor to sit and not talking about all this you're really a leader in this industry itself. Thank you so much for your time he --