Feb. 14 - Rome sells debt at the cheapest rate since March 2010 as cheap ECB loans support demand for government debt.
But -- -- actually the cold shoulder but investors short rolled some love flocking to -- six billion Euro bond auction. But he's also fires a warning shots the UK. I'm one of Britain's biggest football clubs moves closer to bankruptcy highlights in the rest of investing from the hot this is today's market pulse. Both the flood of cheap money from the ECB making itself felt again. Italy's borrowing costs falling sharply but from selling its banks must see a bond that's -- -- yield of 3.4 1%. That compares with four point 8% only one month a goal. It's the cheapest rate -- -- has -- itself to your Texans must 2010. That was before the country became embroiled in the crisis. The tenure graph shows Italian yields falling sharply since the ECB could -- 4089. Billion euros and -- loans to banks in the same boat. Actually along with Spain and Portugal is among six European nations that invading yesterday. Many days blaming growing risks from the sovereign debt crisis and it is also wanting Britain France and Austria and it was their triple -- and make things. UK finance minister George Osborne says this as a wakeup call. If we didn't do it all debts in Britain. Then there will be no growth. The angels people would invest in our country Britain the house to confront it's problems that is the clear message from the rating agency today. And that is a reality check to the entire political systems of Britain panel stopped dealing with its debt problem. Well Scottish football club brings -- looks set -- administration in the clubhouse and into financial problems over the disputed tax though. That could run up to 75 million pounds. A reminder about investing in simple stocks has always been a high risk and often emotion driven business with me is like -- chief European stock markets correspondent Simon Jessup. Simon the -- of thing just as a center highlights the risks and football clubs face and tried to spend that we are of success. The common perception is that buying shares in these -- result -- often always tenable and investment but is -- And what interestingly since 1998 peace Stoxx Europe -- indexes. Performed these border but here for 300 six times which is a lot of footage sent. When rates are which is in this but does this month full this year and last year -- listening to different story. It's up full Senate Leadership can't so send for the the quarterbacks -- the lost it just like pretty substantially down. That people sent against attempts and move. The border and it's -- you -- over the course of 1050 you can be not quite as biased as one think. Who actually -- -- I'm public not to be wealthy individuals and families. Which leaves the -- concentrated in the small number -- parents or loan that's not always the case so we sit dormant for example German club. Point 8% of it shows -- for flights on some levels prompting the things club. I -- the one content on an extra cost many investors whether it's the the solution only have the club. Which can mean that decisions -- always taken the clear they had to. Whether that's fans buying the shares in the first place or ONG direct is an excellent show up. What's cash on the but -- Straka and painting really release of two wages content and of course -- -- the -- Haven't -- passed it heavily and also I'm not paying millions of cars and taxis over seven years. If you know the best quarterbacks Simon thanks very much for joining us. Well so often and so does every weekday at twelve GMT for your daily thanks so much of -- that we discuss what's moving and why I didn't give up this is Reuters.