Condition One is aiming to change the way we watch videos by bringing immersive technology to the masses. Turn your iPad left or right, up or down and you get a complete 180-degree view of the video. The company's CEO, Oscar-nominated documentarian Danfung Dennis, started with the iPad because of its built-in gyroscope. But his long-term plans are much bigger. (July 17, 2012)Produced, shot and edited by David J. FazekasAdditional camera work by David Shaw
This is entirely new experience we're creating a virtual window. Into a video. -- dance on Dennis he's the CEO of condition one it's a really interesting immersive video that tells us folks that are watching this video a little bit about how they're experiencing this video. How worse is he holed the device front India right here tonight. And is you're gonna want to you century to your positions taken gyroscopes and everything to your position. And then you're able to move the device to your last -- your rights and actually get this scene. Like your -- so this is entirely new experience we're creating a virtual window. Into a video where did you come up with the idea of Wisconsin. I've been working as a for the journalists in Iraq and Afghanistan for many years and you know my images were published in New York Times and Newsweek. I felt like there weren't able to really convey that experience so I've reviewed video. And July 2009 doesn't benefit the company she waited a second marine division and over the next two years shot directed the film -- back again. And even though that I don't watch released again I wasn't able to fully conveyed our experience. And so I assembled a team of engineers and designers to try to pioneered new standard in your technology. So if someone today once these -- technologies. What do -- is -- we're working with larger media companies right now. We're working to -- there content creators you journalists and cameramen with this technology. At once it upgrade their hardware which is very affordable these are shooting and editing the same way they normally would gets pushed through the traditional pipelines. Without really disrupting the work flow. And then all you need is the -- line compatible video player. So you don't actually need any special equipment. Hurt our special camera so she just had an idea. If your technology. And software that's gonna do all the work right our software is we have patents and non. And that's what we license -- partner so what are your future plans with with conditional on it. Where early stage tech startup we're participating in the 2012. -- stars program. So we're in offices here now where it's an intensive three months that you receive mental frame. And got a great team behind me and designers and engineers wrote in office and how often gone so the top three graphics engineers working with us. And -- the technology we're building out is. And the future really you really can change how we share our experiences do you see this moving beyond the mobile experience can you see that television. Maybe having some tennis site device whether -- can send your movements and you can kind of move the video with here with gestures absolutely. Our iPad -- really is just the beginning. We're moving into your whole array of other platforms were really excited about the second screen experience in which connect enables television. You could start interacting with it by moving the -- -- -- -- here and -- -- humans seem out. These -- rotating. So the possibilities of what we can do you. With video on new platforms and you saw were really exciting news just beginning. What's next for this poor little boy if you don't know how to use a soccer ball. It was another usability field with not that destroy your mother shelves. Obama got what urban school.