The unspoken style of the U.S. Presidential candidates as they stump for votes. Alicia Powell reports.
As election day draws closer, the candidates are pulling out all the stops to ensure a win - and that includes dressing for votes. Lauren Rothman, the founder of Styleauteur, a Washington, DC based fashion consulting firm, says the goal is to convey their message. SOUNDBITE: Lauren Rothman, trend expert, saying (English): "That message usually ends right below your shoulders. So that look is important and getting the message with the visual cues to end at eye level is critical." During an interview at Tysons Galleria mall, Rothman says the most standard uniform for a male politician is a rich navy suit, red tie and white shirt. But also says the style of suit is changing. SOUNDBITE: Lauren Rothman, trend expert, saying (English): "Men only wore pleated pants and very conservative suits without a lot of personal unique touches and I've seen that evolve, I'd say in the last 6-8 years, where all of a sudden that image management in the political world has become infused a little bit by the fashion magazines." But the key to pulling off this look is a well tailored suit. SOUNDBITE: Lauren Rothman, trend expert, saying (English): "The trick to nailing the look is the fit, so it is all about the trim athletic fit." When it came time to define the style of the current U.S. presidential candidates, Rothman was quick to praise President Barack Obama's look, calling it clean cut. SOUNDBITE: Lauren Rothman, trend expert, saying (English): "His style doesn't give us anything to judge him on and that is exactly what a politician should be doing." And her assessment of Republican presidential candidate, Mitt Romney's style was simply 'well-dressed and rich.' SOUNDBITE: Lauren Rothman, trend expert, saying (English): "I think he shops his closet and it's a private bank account closet." The job of President of the United States will be decided on November 6, 2012.