Oct. 1 - For all the razzmatazz, it's the threat of job cuts and plant closures that is the real story of this week's Paris car show, reports Julian Satterthwaite.
The new Nissan cars launched in Paris with all the run as much as you'd expect from the industry's annual showcase. With over 100 new product launches the whole world is doing good impression of business as usual. But as the eurozone crisis drags on and sales keep sliding. President don't reality under the showing. I HS global -- an analyst Carlos Silva says the region is unique because. Romantic it's a lot of small markets a big markets but together that Ricoh Europe. And you cannot find a general solution in Europe. When you want to close a plant well you you need to go to to the president about country go upstairs to death to the European Commission is quite complicated. Most exposed on the market such as -- squeezed between low cost competitors and prestige brands they're struggling to make sales without massive discounts. -- says it's burning through up to 200 million euros month. -- assembles calls echoed this little Syria. We if you come to the conclusion that. This tough market by remained closed because for years probably more structure on measures but -- have to be taken by car manufacturer E'Twaun and function of its own -- Of course what everyone's losing money. Runners on budget Bryant actually seven while I'm enjoying very robust profit margins but despite this prices in the fall in place and Catherine. Indeed some analysts argue that is really bacteria that's keeping the parent company afloat. At the other end of the market drank too -- and drove is also enjoying record sales. The company kicked off the show with two -- splash news launches. You have type roadster and the latest version of its up market and -- the the rain drove them. Taylor chief executive Ralph should -- it says problem now is deciding which new segments and to. In no way that it -- look what we're look all over the areas of thicker than it. And it tests every and each. Of the compound occupied and in each need to be concentrated the boy and. But the slowed down playing the tough times even electric vehicles and hybrids won't count as as the future of the industry. Now -- -- less certain prospects but in this -- Toyota says the announcement to sell just a handful of its latest electric calls. Even China's booming -- market may be coming off. That's bad news for prestige brands such as BMW and penalties -- to seeking surging sales to the country's status conscious consumers. If the slow down really does point than even France wants in this untouchable could stop to. The industry may be putting on a brave face in Paris but when the curtain goes down on the showed. Europe's car industry might find there is little left to celebrate. Judith -- -- Reuters.