Oct. 15 - Chanel unveils the latest No. 5 campaign featuring - for the first time - a man. The luxury brand's creative director Karl Lagerfeld calls Hollywood star Bard Pitt ''the sexiest man in the world''. Ciara Sutton reports.
ACTOR BRAD PITT IN CHANEL NO. 5 AD, SAYING: "It's not a journey. Every journey ends but we go on. The world turns and we turn with it. He's been hailed the sexiest man in the world, and actor Brad Pitt looks set to capture the attention of many more in Chanel No.5's latest campaign. Pitt is the first man to front the luxury brand's most famous women's perfume, a decision applauded by its creative director Karl Lagerfeld. (SOUNDBITE) (English) CHANEL CREATIVE DIRECTOR, KARL LAGERFELD, SAYING: "I think it's the newest idea in the perfume industry and everybody uses Marilyn Monroe and all the stars that we've done and all that, so I think the newest idea Chanel could have was to take a man but for that you have to take the most famous and the most sexiest man in the world and that's Brad Pitt," Chanel No. 5, with a mix of 80 ingredients, was introduced in 1921 and is one of the best selling perfumes in the world. Pitt's rumoured to have received 4 million pounds for the ad. Ciara Sutton, Reuters