Oct. 30 - Jonathan Ive takes charge of designing both hardware and software for Apple after the man behind the firm's Maps product is given the boot.
Apple and -- the true era of the -- So Johnny the much alluded head of hardware design. Will according to Apple's press release take over leadership and direction for human interface. -- he'll be in charge of the whole apple experience. I its promotion comes up to CEO Tim Cook got rid of Scott full still the VP in charge of the much criticized apple maps. It was a really inferior product. And it seems like he refused to put his name to an apology. Tim Cook put -- an -- to be some kind of internal wrangling around anyway seems to -- the blame for not send. He's also seems to pop single goal with the management more -- hearing about who's more problems instinctual play. Another factor perhaps is our Ivan full stills differing design these thoughts. Also has a disciple of skew more schism a school of thought -- left functional elements of an original design. Are retained -- ornamental features of a new one. So iBooks has a wooden bookshelf and passbook a virtual paper shredder. It's a style also enjoyed by Steve Jobs. I Cal's -- the stitching is apparently based on the texture of the seats in his gulfstream jet. But I even others at the top of the apple food chain apparently hates it. The man his philosophy is to develop products that somehow seem inevitable. Is said to have winced at some of Apple's design choices. And insiders say he wouldn't even sits in the same meeting room was full still. Is having so many iterations he can make money rectangle with a touch screen. And you know that's been one that's remained its feedback from some elements of the technique seems like it. There's no not much different between these -- -- it's really all about self went nuts -- something no like apple not gonna roll that affects the company a lot more that you know. The public attitude. Points and six is going to be on the time. So if if Jonathan -- in fact taking more confronts the approach. It's a foot of -- -- sense. Ice has long been one of the most important people at apple. Now with the exception of Tim Cook he could become the most important. To be honest apple still doesn't look very expensive to us that Fannie and things around twelve times next is signings you'll still getting. In a very decent -- going -- and I think that's probably sustainable. It's very difficult not to a now we'll get -- -- given its size and Skype in the -- and the stock market. Perhaps though the power play is from -- himself. Asserting his authority in the post jobs era by -- his top team know that with Google Amazon and Samsung breathing down the company's net. The price of Australia will be the ultimate one. -- -- -- --