Dec 24 - Google and Amazon's rivalry heats up as they compete in online advertising, retail, and cloud computing.
Here's your morning call for Monday. Let's start the latest dust up on the tech front. Reuters report this morning says goal that was only much bigger rivals in 2013. Stepping on each other's toes in areas such -- online advertising retail and cloud computing but what are the biggest threat to Google could be Amazon's new online ad efforts. It's looking it happened that's consumer purchase want to help marketing experts target specific groups on Amazon.com. And on other web site. Google meanwhile has bigger fish to fry detection is working with recently acquired Motorola on zip -- -- X phone. Who hope to -- along the tablet will help grab market share from apple Samsung next year story coming from the Wall Street Journal. Moving on US stock futures are signaling a lower open on Wall Street today. We've got a light trading day ahead of holidays stock market closing shop at 1 PM and the bond market little later at 2 PM. European stocks also seeing -- thin trading. Barron's cover story from this weekend thing now is the time to buy European equities. They could rallies much as 20% and 2013. Helped by global growth and cheap valuations. If you're looking for specifics on just what to buy their bullish on stocks across the board including -- Rio Tinto and folks way. Does this season to be married but retailers aren't quite feeling it. There's a tax hikes and so so discounts giving consumers you know reasons to be in a giving mood. Research from shopper track already lowering its sales forecast for November December to be up 2.5 percent rather than up 3.3 percent. That could be a big blow for the likes of best buy Macy's and GAAP as a holiday quarter can't account for about 30% of annual sales and half the profit for many chains. We started with tech and we're closing out with it too. New York Times reporting that windows statement failed to give the PC market the cells popping dire needs this holiday season. The US sold 13% fuel windows devices from October to the first week in December. Then in the same period last year -- data coming from research from MTV. -- say it's that people are not buying PCs they're just not buying them as often. Instead many consumers replacing them in the cycle with tablets or Smartphones. And that's it clear Monday morning call follow us on Twitter at Reuters Insider. Check out our Reuters you -- -- at lawyers dot com slash Reuters he. I'm Fred this --