Jun 11 - Sony priced its latest PlayStation 4 console $100 lower than the new Xbox One by rival Microsoft as competition for gamers' pockets intensifies.
Sony come on now on to date equity prices right. Sony's pricing of its new PlayStation or is creating -- -- the right time for consumers. Big game console corporate 399. Dollars. For dollars cheaper than the new Microsoft Xbox one. So is -- the -- well they're boasting that you can use second game and don't have to always be connected to the not the case from Microsoft which makes nearly 9% of its revenue from Xbox. The pricing battle doesn't stop there -- as we knew it even lower at 300 dollars. Consumer electronics makers are using that aggressive pricing to hold on to -- 56 billion dollar video game market. As more customers are playing games on mobile devices. Yeah deeply Angry Birds and that boring work meeting. Shares of Sony closing 2% higher overnight in Japan after its announcement. Shares of mr. softy however are down one half percent. And one player benefiting from Sony and Microsoft's pricing war is GameStop. The stock up over 8% after saying it's taking pre orders for Xbox one and PlayStation four. Apple getting a lot of attention today and not for any new product announcements. Apple posting -- -- of sorts on its web site. How what one has they're Californian. Not only that apple is trying to remind everyone that its focus is on the products the quality of the product and nothing more -- quote. -- thousand nose for every yes. We spent a lot of time on a few great things until every idea we touch enhances each night it touches. Can the tissue mean. Apple patent boys and girls lobbing the dad but why post reminder if defensive after the slew of underwhelmed. Analysts reviews. No stock rating changes from any of them like Bebo with -- yesterday's announcements fell flat. Raymond James saying there was little wow factor in the announcements. Janney capital markets thought apple was just doing a decent job of keeping customers and the apple ecosystem. But the analyst at -- and company was impressed saying the new Iowa fat and vastly improves the user experience. Still investors not as impressed shares -- apple flat today after falling slightly yesterday afternoon. He he hear you the PC is dead long live the tablet. Tablet shipments are expected to grow 59% this year according to the research company can now. PC makers now they've got to be relevant to consumers and being in the tablet market is lost. That's why many are selling cheaper versions of android powered tablets. This in aggregate is giving apple a run for their money. Can now projecting 49% market share for apple this year but 45%. For tablets run by android. Consumers seem to prefer having a PC and tablet separately. But not hybrids because -- op where pricing and not the past customer east abuse. Mark Zuckerberg says Facebook's stock performance is disappointing. All he cares as part underneath that city. That ought to get two thumbs up from investors in fact Zuckerberg reports that the number of likes and comments have gotten op per person. About 50% over the last year. For maintaining user engagement the -- -- also think there's nothing fundamentally wrong with Facebook's strategy. Shares now are down today about 1%. And that means aka bird is well still rich but a little less rich than -- was yesterday and a whole lot less rich than he was. For the first five minutes but Facebook's IPO. That's equity this Tuesday remember you can follow us on Twitter and RT our ads tech. I just -- back. This is Reuters.