June 28 - BlackBerry needs a new game plan after its disastrous earnings. Bobbi Rebell reports.
BlackBerry's latest results were a bust. It reported a loss- and said it won't make a profit in the current quarter either. The devices rolled out just months ago- deemed make or break- so far not making it. Investors headed for the exits, and speculation is rising about who might be knocking at the door, and what BlackBerry has to offer: IDC's John Jackson: SOUNDBITE: JOHN JACKSON, VICE PRESIDENT, RESEARCH, IDC (ENGLISH) SAYING: "They are cheap. I do think that if you look at the asset base that they have at their disposal it's formidable. It's good. It's potent. And you know there are a set of assets there that I think any number of aspiring or existing competitors might have an interest in so it's not surprising. It wouldn't be surprising to see more tire kicking going on around RIM's asset's. " Jackson says it's now about being platform centric. For example, Apple has talked about being a hardware, software and services company- and that's what BlackBerry wants to be- and what it could offer: SOUNDBITE: JOHN JACKSON, VICE PRESIDENT, RESEARCH, IDC (ENGLISH) SAYING: "As a mobile computing platform they have a model that should eventually transcend near exclusive dependency on hardware. So you think about other companies that are positioned to compete on a platform basis right now. We have Apple and Google in the marketplace. What about Amazon? What about Facebook? What about Microsoft? So they are any number of companies that might have an interest in RIM's assets, if indeed it's in play, to assist them in their transformation towards more of a basis of competition predicated on sort of platform centric assets." So far that transformation remains rocky. BlackBerry did not provide a detailed outlook for the rest of the year, saying only that the smartphone market remained highly competitive, making it difficult to estimate units, revenue and levels of profitability.