Aug. 15 - Antony Currie and Breakingviews columnists discuss the possibility of Twitter going public and why the social networking site should consider adapting the IPO process Google used.
Twitter seems to be surreptitiously getting yourself ready for an IPO we've spotted a couple of sudden breeze we sneak out -- -- look for jobs that make us think. Comes out and going public Jeff you've been looking at this and you come up with a I gone if they did and how he should do what what what you have an idea there's going to be a ton of retail interest in this like there was -- FaceBook and Google for. And got the problem with that is you wind up with investors that are. Buying because they -- -- other people are gonna want a quiet night because. And any valuation. It becomes a huge momentum started forward even begins trading exactly what Google did -- is somewhat mitigate that was they ran an unconventional IPO process using what's called the modified Dutch. Auction -- which basically startled eyes you're exactly clogs and Windmills. They got. They basically set a price on a particular. A level and it comes down until they've got enough. Interest to buyers that you can you can run crossed the price front and it worked you know there's a lot of criticism at the time. It's not a processor caught daughter became hot again but it might. But could ultimately help the FaceBook debacle is sort of like the flip side of it which is you know I think Twitter is just feels so let's face that was the ultimate let's. Let's get people interest -- well I'd just gotten to the usual process and then the whole thing both atrocities faced a lot of criticism. -- -- my parents and all you raise too much money you know all these investors left we're trying stock and it was it was too high enough stocks followed. School faced the exact dot severance like oh you've -- -- -- thing to Lowe's company has raised on a plane left on the table in those of the stupidity specific investors and never. Quite happy knuckles especially I'm getting on the but I mean just brings it can could point to mean if united interest is you know preserving the value of their business that brand. It's probably better to under pretzels at this list of repressive. -- school on its first day. What they they also bit -- -- it was modified was previously left themselves some wiggle room to say okay you everybody yeah thank you you're all willing to pay a hundred dollars yeah. We actually think the price should come down a little that a 180 for our zone again right and what actually happened was -- they wound up getting a 1518%. Pop on the first day which is kind of what you want just like it does raise funds -- companies and sell -- shareholder if there are any. And and and you have a new investors get it sort of a warm feeling about being part of the com. And then you kind of look at you don't want to 800 non shed its way it was unfair -- -- there -- any -- really I mean a yeah. -- yeah I think it's both of these auctions -- work very profitable for Wall Street they. You know face but had he's about 1% do you Google was it was incredibly low and they had to that they actually it's -- -- actually annoyed a lot of really -- Stick ticked off a lot of bankers because they were so groves of opportunity for a and the and the bankers even though this process is different you know it's it's not quite the same you know stirring up and I just causes our equipment demand. But there's a lot of work still for Wall Street there's you know -- -- to zero chose him -- steps to set up systems to make sure that all your retail customers can. It put the price to work within the system gets a lot of adding some things didn't go well the Twitter could learn from both you know go on the FaceBook IPO is rigs -- has -- the big thing as soon. Actually it's acknowledged front exchanged she's a list and -- -- which match national title with lesbians always a good putt on plants thanks Jeff. Thanks rob so we have time close today and we'll be back -- -- breaking these tomorrow.