Sept. 12 - Chief Executive Juan Carlos Escribano,CEO of Spanish clothing retailer Grupo Cortefiel, talks about his expansion plans to make up for a difficult domestic markets.
Welcome to the Droid -- global retail summit. I'm joined in by the CEO. Policy coordination group one economist to ski run though thank you very much for joining us from. Perhaps you could still -- like talking about tradition as home country as Spain which of course is being so difficult. Over the last testified he is. How is -- some findings. They're here I think that do that this thing doesn't mean it looked at war coming who have been working in the company and look to change things and -- -- -- person -- Most of the market has been going down. I'm especially in the -- then is mostly piece that's being -- off independents. Have been going out of the market to look as you know some opportunity for most. I'm going to. There's this team gained market snack that we correct some -- -- brands have you had to push prices down you've had. According to she and then he had to reduce prices will help can't help will have to be more intense and pricing. Done there and lowering our prices that they -- serious situation and also. Has been out for how suffered that the look at consumer. Is much more intelligent but you have -- to do more and I'm pretty impressed with -- just. Springfield and then -- secret of Pat's been doing -- -- partition and how have you managed to get people into the store. Wendy Cortez who have tinsel so look fail from new CDO windows we what -- -- more pro. We have been doing campaigns with people who was to say and there's some people and a dozen days in which we sellers source we have proposal trophy you're going up. Lesson to other stories. He's not getting deeper into this yeah people should be looking -- -- in detects and I'm going to go broad to expand into fast growing up. Yes I think that is something that do with the crisis everything in their road -- doing it but we have been -- more speed. We are looking into where markets which are more fast growing markets so tell -- tie in Russia Mexico you publish -- And -- of people and this is America's commitment to. At least you have a death the end of last week opened up in the United States. Yes we opened our first the start in the United States. They I think is a big market I think is the window profession is so sold them to turn those market over the world of the moment so for those of us. They were fitted. Good to step. -- Do you have a target for international sales. We're in the United States we haven't done it before opening so we -- going to open a relative -- source and an -- you're sort of the period and the -- would open every year. Feel the brunt of the group. I don't -- you'll run by private equity which fourteen to the company in 2005. -- a long time perhaps some might say for investors like to -- to be in the company. Well enough credit to -- I think that demanded. Money truck for the is different WDs looked so much about timing. -- two years that they can be the company. As well the hunting equipment W. He did nothing -- combined us I think is cooked the food group that was before we close and conditioning of different W that would be there. Forty cents now wonderful in this -- sold out. Welcome by the end of the nickel and their own sixteen of seventeen years so as not -- is not the abuse is more ordering them.