Oct.15 - The official renaming of The International Herald Tribune to the International New York Times was signalled by the ringing of a bell at the Euronext Stock Exchange in Paris. Ciara Sutton reports on the rebranding of the historic paper.
Hot off the press - the first edition of the International New York Times. It used to be the International Herald Tribune - but has been rebranded. The Paris Stock Exchange was chosen for its launch. The paper's President Stephen Dunbar says the move reflects a growing digital audience. (SOUNDBITE) (English) PRESIDENT OF THE INTERNATIONAL NEW YORK TIMES STEPHEN DUNBAR JOHNSON SAYING: "Throughout its 126-year history we have always been edited for an international sensibility, that is not going to change with this, it's going to be reinforced. And it's important that it is reinforced, it is important that it is retained because that's going to help us attract new digital readers around the world who need to be connected, who want to understand this increasingly interconnected world that we live in." The editor of Europe's International New York Times insists the content and quality of the paper won't change. (SOUNDBITE) (English) EDITOR FOR EUROPE INTERNATIONAL NEW YORK TIMES RICHARD W. STEVENSON SAYING: "What they will get though is more. They will get more of the resources of the New York Times, more of our fore reach around the world, more of the things that allow us to cover the world in a way that few if any other news organisations." The newspaper is largely read by English-speaking expatriates. It competes with the Financial Times and the European edition of The Wall Street Journal. It still has a global print circulation of about 227,000 copies. How that holds up now it's been rebranded will be closely monitored.