Oct. 21 - Apple gets set to unveil its latest tablets, as the market for the devices gets more crowded and more competitive. Bobbi Rebell reports.
Apple is hitting the refresh button. Polishing up its latest gadget upgrades- just in time for the holidays. New iPads are expected, which will go up against Amazon.com's latest Kindle Fires and gadgets made by Samsung, Google, and others. Colin Gillis covers Apple at BGC Partners, and here's what's expected: SOUNDBITE: COLIN GILLIS, TECHNOLOGY ANALYST, BGC PARTNERS (ENGLISH) SAYING: "It is an iPad mini with a retina screen. It's an iPad 5 with the A7 processor. It will be the new line of Macbooks and Macbook Pros. Possibly a refresh to the Apple TV, although I'm not expecting that and then just based on what their invitation is, we still have a lot to cover I think that the signature is going to be some new cases that will fit with the iPad perhaps mimicking what Microsoft did with their Surface tablet integrating in a keyboard and battery into their tablet case." Apple needs to stay on top of the tablet market. They currently dominate with 32 percent of the market according to IDC. And the tablet market is on fire- Gartner expects it to grow more than 53 percent this year. But Apple, which just hired the CEO of Burberry, is not going down market to win market share. SOUNDBITE: COLIN GILLIS, TECHNOLOGY ANALYST, BGC PARTNERS (ENGLISH) SAYING: "You can't be a high-end restaurant and McDonalds at the same time. And Apple knows what they are, and they are a high end device. They serve that high end segment of the marketplace. It may come at the cost of unit volume growth, but they are still at the mindset that you know look there are 7 billion people on this planet right, we are just beginning the rotation from PC's and feature phones to smartphones and tablets and that there is still plenty of room left in the high end market." But emerging markets can't be ignored- that was why Apple came out with its 5C- only it soon became clear the higher end 5S was the hot product. Finding the right balance- could be tough for Apple: SOUNDBITE: COLIN GILLIS, TECHNOLOGY ANALYST, BGC PARTNERS (ENGLISH) SAYING: "There is a certain degree of saturation in developed markets for tablets and that that is going to be a negative impact for Apple because the growth comes in emerging countries that is going to be areas that are more price sensitive." Gillis says he is cautious on Apple stock saying it doesn't have much further to go, but maintains a buy rating, for now.