Nov. 5 - Scottish designer Holly Fulton shows her Spring/Summer 2014 collection at Singapore's Digital Fashion Week. Tara Cleary reports.
Scottish designer Holly Fulton's Spring/Summer 2014 collection. It was the final show at Singapore's Digital Fashion Week, where online consumers all over the world can watch live and make instant purchases off the runway. Fulton says her collection of bright prints in shades of tangerine, watermelon and pale blue, was inspired by the 1970s. The designer says her creations do much better in Asia than in Europe, although the Singapore collection was smaller than the one shown at London Fashion Week - mainly because of the warmer climate. SOUNDBITE: Holly Fulton, Scottish fashion designer, saying (English): "We haven't changed much of what we were doing. Still very colourful bases to our work. It's very print-based, embellishment. It's a lot of attention, detail, we find that our Asian customers really - they have more appreciation of craftsmanship and the finishing that goes into garments and accessories. So that's why I kind of love the Asian market." Organizers hope to launch the Digital Fashion Week format in Bangkok and Shanghai in 2014.