Nov. 21 - The auto industry, looking to capitalize on its recovery, is offering up more than 50 new models at the Los Angeles Auto show. Bobbi Rebell reports.
Consumer spending on new autos is expected to hit a record level for the month of November - according to just released data from J.D. Power- with new vehicle auto retail sales at over a million units. So the competition for the spotlight was fierce at the LA auto show- as the world's top automakers pushed to get their latest models and concept cars into the spotlight. Over 50 new models and close to 2 dozen concept cars made their debut. Among them: Jaguar's F-Type Coupe- a hard top version of its roadster with the same name- part of a re-focus on the sports car market. Jaguar Design Director Ian Callum: SOUNDBITE: IAN CALLUM DESIGN DIRECTOR FOR JAGUAR, (ENGLISH) SAYING: "It changed Jaguar quite a bit. Actually, it was all part of the plan. We wanted to change Jaguar. The thing is from my point of view is that it brings us back to where we belong. It's not about reinventing the company, it's about bringing us back. Jaguar is always known for being a sports car company and the E-Type was the center of that." Crossovers were also big. Porsche unveiled its fifth model, the Macam. Ford showed off its Edge concept car. Ford's VP Raj Nair: SOUNDBITE: RAJ NAIR, FORD MOTOR CO., GROUP VICE-PRESIDENT GLOBAL PRODUCT DEVELOPMENT, (ENGLISH) SAYING: "It is a concept car that definitely hints at where we are going to take the next generation and I think it has a lot of design cues that work well on the current 'Edge.' As well as introducing our new DNA modern design language into the vehicle. We want our vehicles to be unmistakably Ford." General Motors was promoting their new version of a smaller truck- the Chevy Colorado. GM betting the new Colorado will be far more successful than its last appearance when U.S. sales peaked in 2005. Mark Reuss, General Motors, President, North America: SOUNDBITE: MARK REUSS, GENERAL MOTORS, PRESIDENT NORTH AMERICA, (ENGLISH) SAYING: "This is a white space for us. There is some risk, I love it because there is some risk. Because, I think there is some great reward and there is no one else that is going to copy us immediately. BMW's electric cars were also generating a lot of attention. The luxury carmaker announced that it has orders for nearly 10,000 of its i3 electric cars, the first of which were delivered in Germany last week. BMW also said that its i8 plug-in hybrid sports car due to be introduced in mid-2014 has sold out for its first year of availability. SOUNDBITE: PAUL FERRAIOLO, HEAD OF BMW, NORTH AMERICA PRODUCT PLANNING AND STRATEGY, SAYING: "To people these look like concept cars, these look like show cars from 10-years from now. They are not, the i3 and the i8 are production cars with a design and technology that a lot of people think is off in the future. But it is not, it is ready now." The LA auto show runs through December 1st.