Nov. 25 - ''Catching Fire''' had a record-setting debut, kicking off the holiday movie season and setting the bar for the rest of the pack of Hollywood holiday movies. Bobbi Rebell reports.
Like Katniss Everdeen in "The Hunger Games: Catching Fire"- Jennifer Lawrence is the golden girl of Hollywood. She is reason one that the movie Catching Fire is the movie to beat this holiday season. Rentrak Senior Media Analyst Paul Dergarabedian: SOUNDBITE: PAUL DERGARABEDIAN, SENIOR MEDIA ANALYST, RENTRAK (ENGLISH) SAYING: "You have a star at the center of that franchise in Jennifer Lawrence who has grown in popularity since the film made its debut you can have a massive second installment opening weekend. This was the biggest November opening ever with $161.1 million. It earned about $146.6 million internationally. $307.7 million for "The Hunger Games Catching Fire" in its first weekend worldwide. Those are amazing numbers. " Reason 2- The movie appeals to the coveted four quadrants- male, female, young and old. SOUNDBITE: PAUL DERGARABEDIAN, SENIOR MEDIA ANALYST, RENTRAK (ENGLISH) SAYING: "When the first Hunger Games was released it was thought that it would be more of a young adult movie appealing more to the younger teen girls, but its broadened out in terms of that appeal because of its star appeal- Jennifer Lawrence. Also the movie has some older stars in the movie like Stanley Tucci and Donald Sutherland and so there is this crossover to that older demographic as well." Reason 3: First mover advantage- coming a week before Thanksgiving with no real competition- yet. The next installment of "The Hobbit" is on deck- as are family films like the animated movie "Frozen" as well as high profile flicks like Martin Scorsese's "The Wolf of Wall Street". Reason 4: a built in base thanks to the books- The Hunger Games Trilogy- has sold millions around the world creating a fan frenzy ready to line up and make this another blockbuster year for Hollywood.