Dec. 30 - The Philips Americas' CEO Bruno Biasiotta explains how the LED's behind the iconic Times Square New Year's Eve ball drop can be controlled by Smartphones. Bobbi Rebell reports.
We're high above times very in new York city -- -- yeah -- -- -- behind the driver down. -- we'll have done. He is being healed up let's play at the American thanks for joining us hello Bobby have you had any idea is that we have a lot of reasons this year in terms of lady has this amazing I'll never let up. Absolutely -- -- Phillips animation has been part of our DNA the last 120 plus years and so we have a wonderful opera. It's -- some animations and -- technology. You're using. So what is different it's here that we didn't give up or what -- what this is that we that we won't -- what a couple of things first it. Really exciting for us to showcase our huge technology. Which might save you -- leading -- Has been a lot of high a lot of different magazines. -- One and the footwork you have 200 sending you know. Change colors dynamic. And can be controlled bank -- IOS device. So it's very natural ball dropping they're gonna be programmers actually making changes and what you see is you'll see. Consistent dynamic. My team call -- Now we'll help us that the -- and point their team and bring hope and prosperity for at least fourteen. And you still a lot of different things what changes are going on in the products -- playing -- this week. And here's why you know I -- -- going through a significant. I'd like to tell people that might used to be soft. Very stale. Very much -- right -- people we're. Just think of it -- a disposable good. And now you see his dad -- me. Challenging. The Internet and things that is being embedded in the lane. He gives people an opportunity to really express themselves to show a bit later this style. And so whether it. -- -- or whether it's in their home. They have the opportunity to really. Bring this intelligence bring this technology -- here. Technology. Actually makes its -- -- every -- lives in their homes well I'd I'd give you a great example I have it in my pocket. We are introducing an -- style. Sixty YLE. Nemo which could play. Six -- I think that's. A fraction. You energy last 45. And uses the exact same -- and technologies. The ball behind it into. That he gives people an opportunity to really enhance their lives. You know whether it's in. Or whether it's with cities that there are a lot of thank -- Can. -- signs warn consumers. And they just so much for joining us is happening here think anybody had any idea how they ever had yet it's. America and everybody has a good.