March 4 - Breakingviews columnists discuss Apple's smooth CFO handover and whether it can keep the bulk of that big company ethos out of its idea factory.
Apple today shut it knows how to act play up the company the the question is whether or not gonna let that seat in two it's broader mentality. They've arranged this succession of its CFO rather smoothly -- yeah it paid overtime as sensitive. Decades as a candidate revenue going up maybe twenty times in that period. Is gonna spend the next six months and this -- out it's gonna spend more time -- -- thing. Playing. They have a candidate who joined a year ago now. From central and taken before Clinton -- -- -- violates treaties. In. -- take on the title in June and then ultimately in -- that all seems very well organized correctly the way you would want it from a company of almost 500 million dollars. Trillion dollar company. And they -- 160. Billion billion of cash and equivalents on the balance sheet so investors -- a lot about -- it's not an easy money balance particularly out of -- World -- -- don't always get these kinds of cents a meanwhile the answer is can easily go to see he is maybe you know just leave in the business but he left especially. In sort of autocratic. Place it's got a quite a few of those yeah we know they'll think it's having is -- -- -- is. As part of his I guess closet retirement joining Goldman Sachs -- voted -- it's all seems very establishment summer now right and it's. -- was the opposite of what investors and customers want apple to be on the products. This is the CF you know if there's going to be a conservative position tech companies it should be to see if it's -- kind of he should be the adult in the room you know -- that the kids are off like you know hacking into how does having the the question we've we've we've seen a little bit of a Microsoft certainly has that establishment. -- mentality seeping into the communication it's inevitable if he can't run a giant company away for a small company spoken since negotiator called tire product -- -- tomorrow you can do that it -- he had tomorrow -- -- apple everything changed everything in the conference call partner or you know -- doing. That said you know CFO should be probably the most conservative position in the entire management. However it does kind of show that they're kind of creeping changes and also think about you know marketing you know a case of marketing it's kind of a big company thing it's probably -- we've done very conservatively. And then you'll search through the same sorts of -- product development well they're all these apple products -- already out there don't wanna make something too disruptive otherwise Illinois the existing users. And it just kind of shows how these pressures kind of slowly seep into business making it -- corporate which becomes less and less you know. Fostering the -- threat and out how dangerous me how much do we see of that I mean you know some of -- Isn't as well but you've seen it them in every earnings report late eighties right android. The competitors of -- up with the great innovations that believe I've for instance the iPad. Then he really knew what -- that was forwarded him and it's likely that PC industry is right that's tablet. -- industries. But competitive it -- -- -- it you know have a apple upgrades these products and quite. Dramatic ways but that doesn't impress investors does this Olympus -- estimates that much. And people -- waiting for the next big thing out of its that they -- ask for a company any company to come up as many big hearings that already has. That's it that's a tough thing you hear rumors about wearable -- devices you dreams about it he's being me you know and and that's plenty of room to disrupt -- those areas but. Without -- yet and that's and that's what people worry about. We will keep an eye on that and the apple establishment. Be back with more breaking views tomorrow.