As part of the coffee chain's efforts to build itself as a 'lifestyle' brand, Starbucks says it will roll out delivery service of its food and drinks in 2015. Mana Rabiee reports.
Starbucks fans in need of latte's and frapuccinos won't have to leave their homes or offices in the near future. Soon, they'll be able to order their drinks with just a click or two. The world's biggest coffee chain plans to roll out delivery service on its foods and drinks in the second half of next year. Starbucks says it's all part of its effort to build itself as a 'lifestyle' brand. Customers will even have the option of creating a standing order. The delivery service will be integrated with the chain's mobile phone app to become part of a loyalty program aimed at attracting - and keeping - customers.