Some of the biggest names in British pop and rock music have recorded a new version of the Band Aid charity song to raise money to combat Ebola in West Africa. But will technology mean they'll never be able to replicate the success of the single first time around? Ciara Lee reports
Most weren't even born when the original was released, but some of the biggest names in pop have joined forces to record a new version of Band Aid's "Do They Know It's Christmas?". Artists including One Direction, Ed Sheeran, Ellie Goulding, and Emeli Sande are featured. The original record made 8 million pounds for Ethiopian famine relief this time round musician Bob Geldof's Band Aid 30 is to support the fight against Ebola in West Africa. (SOUNDBITE) (English) BOB GELDOF, SAYING: "I did a little talk before like the headmaster and said, "OK, this is why we're here, this is what it's about. When you sing this, be aware that the rest of the world will be singing it with you. Put all the feeling of what it is you want to say into it'." The song topped the charts in 1984 and sold millions of copies. New versions were also recorded in 1989 and 2004. But this time round, it's a very different industry, says Greg Cochrane, Editor of NME.COM. (SOUNDBITE) (English) EDITOR OF NME.COM, GREG COCHRANE, SAYING: "Buy this song, we will stop the virus. We will certainly help to stop it." The success of the original single led to Live Aid in 1985, a transatlantic concert that raised an estimated 100 million dollars for Ethiopia. (SOUNDBITE) (English) EDITOR OF NME.COM, GREG COCHRANE, SAYING: "It was a kind of pop music history moment and so you're always going to have to compare it to the first time they did it. I think obviously this campaign has huge potential. When you look at the list of artists Bob Geldof has got involved, there's a potential for the latest ban aid to be huge and reach a lot of people." The song is available to download for 99p and a physical copy, costing £4 is to follow in three weeks. But the campaign will need to work hard to get that all important chart spot of Christmas number one. France, Germany and the U.S. are also set to record Ebola fund-raising singles to help fight the disease which has claimed over 5000 lives. Even if this single doubles the amount raised last time, a lot more still needs to be done. The World Bank estimates the impact of Ebola could reach 32 billion dollars by the end of next year.