Early indications were that shoppers were spending more on Cyber Monday, continuing the shift to mobile deals. Bobbi Rebell reports.
Americans woke up - grabbed their phones - and went deal hunting. Early data showed online sales up more than 9 percent this Cyber Monday versus last year. And about 40 percent of that online traffic was mobile. That's up 28 percent from a year ago. In fact, mobile sales were almost a quarter of all online sales on Cyber Monday - based on early data from IBM Digital Analytics. RetailMeNot's Jag Bath: SOUNDBITE: JAG BATH, SENIOR VICE PRESIDENT, PRODUCT, RETAILMENOT (ENGLISH) SAYING: "We think its going to be a record breaking year for mobile commerce for sure. retailers are investing a lot more in their mobile experiences making it easier for consumers to shop on mobile devices. The mobile devices are getting bigger as well so screen size is making it easier too. " The screen size is key. Consumers are using smartphones to browse. Traffic is almost 3 times that of tablets, according to IBM Digital Analytics. But when it comes to buying- more shoppers make the actual purchase on tablets. Consumers also know the game by now- and they are waiting for the deals- and shopping carefully according to Britt Beemer of America's Research Group: SOUNDBITE: BRITT BEEMER, CHAIRMAN, AMERICA'S RESEARCH GROUP (ENGLISH) SAYING: "Twenty-two percent of consumers said that they were delaying purchases for Cyber Monday. Thirty-one percent said they expected to buy on Cyber Monday. That is up from twenty-six percent a year ago. So Cyber Monday is becoming a bigger and bigger deal the last 5 years." Retailers are also tweaking their strategies. For example, Wal-Mart found that about 1 in 5 shoppers won't be shopping Cyber Monday deals until the evening - largely because they have to plan around work schedules - so its promoting an evening edition of Cyber Monday deals.