New study by StellaService reveals in-store pickups saved shoppers only 96 seconds on average compared to searching for an item on their own. Shartia Brantley reports.
Ordering goods online and picking them at the store sounds like a great idea, but it may not save as much time as you think... A new study by retail intelligence firm StellaService revealed in-store pickups saved shoppers only 96 seconds on average compared to searching for items on their own. Shoppers spent an average of 5 minutes and 24 seconds in a store trying to pick up online orders compared to 7 minutes for shoppers who did not use that option. In-store pickup is one of many services being tested as retailers try to use their stores as mini-shipping hubs to get items to shoppers more quickly. These pickups are gaining in popularity as retailers try to compete on service with the likes of Amazon - the largest online retailer in the U.S. This comes as E-commerce sales continue to grow. According to ComScore, U.S. retail e-commerce spending for November thru Dec. 22nd totaled 48 billion dollars. This is a 15 percent increase compared to a year ago. Knowing where to go pick up an online order can be a challenge for shoppers, but a plus to in-store pick ups is knowing the product is in stock before you arrive.