South Korea's Samsung Electronics Co Ltd unveiled its latest Galaxy S smartphones, featuring a slim body made from aircraft-grade metal, in a bid to reclaim the throne of undisputed global smartphone leader from Apple Inc. Hayley Platt reports.
Two new offerings from Samsung. The Galaxy S6 and S6 Edge. The world were given a preview of the pair at the start of the Mobile World Congress in Barcelona. Samsung's CEO JK Shin. (SOUNDBITE) (English) SAMSUNG PRESIDENT & CEO JK SHIN, SAYING: "These are the best and fastest smartphones in the world. With capabilities nobody else can match. But that is not all: to use a technical and engineering tone: It is cool." But will it be cool enough to reclaim the smartphone market leader spot from Apple? Samsung lost that throne late last year, when the Galaxy S5 failed to sell as well as Apple's iPhone 5S. In fact Apple sold a record 74.5 million iPhones in the three months to December. The South Korean firm is now hoping its sleek new designs will be enough to win back consumers. Andy Griffiths is President of Samsung UK & Ireland. (SOUNDBITE) (English) UK & IRELAND SAMSUNG ELECTRONICS PRESIDENT ANDY GRIFFITHS, SAYING: "The design is amazing. A real mixture of glass and metal, that gives you a whole new look, especially on the curved model, the Edge model as we call it. Then there is an amazing new camera . So 16 Mega pixel on the back and five Mega Pixel on the front." The pair will hit the market on April 10 in 20 countries. The price though is still under wraps.