Shoe shopping in Japan flies high as shoemaker Crocs experiments with using drones to deliver products to customers. Tara Cleary reports.
Shoemaker Crocs is attempting to climb new heights in customer service in Japan. The company is experimenting with drones in its pop-up store in Tokyo. Shoppers select a pair of shoes on an iPad screen. And touching a "take off" button triggers a drone to begin its delivery flight. Though the concept is a novel one, Crocs vice president and general manager in Japan, Morrie Fujita says the drones won't be hanging around. SOUNDBITE: Morrie Fujita, Crocs vice president and general manager, Japan, saying (Japanese): "We don't really have any plans at this point to use them in our daily business." Even so, customers were drawn to the drone-enhanced shopping experience. SOUNDBITE: Shiho Sodano, customer, saying (Japanese): "It was kind of like an adventure and so, fun in that sense." SOUNDBITE: Yuki Yamamoto, customer, saying (Japanese): "If they actually had it then shopping would be enjoyable." But these drone flight commands clearly need improvement.