Audi vehicle poster qualifies as the world's biggest newspaper insert advertisement. Sharon Reich reports.
Audi scores a Guinness World Record for the world's biggest newspaper insert advertisement. UPSOUND The new promotional campaign "Audi Real Size" features a real-size image of an A3 Sportback model in giant poster format. SOUNDBITE: Michael Lohe, Marketing director of Audi Japan, saying (English): "We not only want to bring beautiful cars to this beautiful country, we also want to advertise in a new way. We have, at Audi, the word progressiveness and we tried to find a progressive ways of communication." The poster will be inserted into Japanese national Asahi Shinbun, which issues more than 6.8 million prints a day.