The actor and his wife, Deborra-Lee Furness, brew up coffee and a dream for one Ethiopian community. Rough Cut (no reporter narration)
ROUGH CUT (NO REPORTER NARRATION) STORY: After a trip to Ethiopia, Hugh Jackman and his wife, Deborra-Lee Furness are bringing the coffee of Africa to the U.S. Six years ago the Australian couple were approached by World Vision, a faith based organization that is working to end poverty and injustice for children and families, to travel to Ethiopia, not knowing that it would turn into a business venture. "They invited us both to be ambassadors to travel to Africa with them and that's when this journey started. We met Dukale the farmer and saw how these people lived. It was sort of an organic process how our initiative of creating a coffee grew out of that relationship," said Furness. The couple teamed up with coffee company Keurig to bring the brew to the masses via Jackman's company, Laughing Man. Keurig buys the beans directly from Dukale, which has changed his life. "It's so exciting. You'll see the story of how Dukale's Dream, the coffee and our relationship with Keurig came about. Six years ago we went, we met this farmer and made a promise to him. Deb and I made a promise that we would do whatever we could to get his story out and help people understand what fair trade means and what a difference it makes. Six years later we are now all across America today selling cup loads with Dukale's name on it," said Jackman, who owns two New York City coffee and tea shops named Laughing Man. The journey is shown in the new documentary "Dukale's Dream" which will be released in select theatres on June 5 and available on video-on-demand on July 14. The couple has given all their profits from the business and film to charity. Keurig debuted four varieties of "Laughing Man: Dukale's Blend" coffee on June 4.