British mobile phone network EE has launched its own action camera with built-in 4G, meaning users can stream footage live to friends and family. Ciara Lee talks to EE's CEO about the device and the company's new tie-up with British Telecom.
Free climber James Kingston scales London's iconic Wembley arch. The daredevil didn't have to wait until he got home to upload this footage - it was streamed live to the launch of EE's latest tech innovation. (SOUNDBITE) (English) REUTERS REPORTER, CIARA LEE, SAYING: "Action cameras are one of the fastest growing tech products and EE want to take that to the next level. Using this 4GEE Action Camera I can stream life events via Skeegle to my friends and family's mobile phones." Powered by EE's network, the Action Cam is the first dedicated camera to have its own 4G SIM card. It allows thrill seekers and sports people to share their experiences on the move and in real-time. The mobile telecom company says staying ahead with creativity is key to success. Olaf Swantee is EE's CEO. (SOUNDBITE) (English) EE CEO, OLAF SWANTEE, SAYING: "As customers, consumers and businesses move away from pure communications without imaging and video, we are seeing a new phase emerging where video and TV is at the centre and at the heart of the next mobile technology wave." EE's latest offering comes at a time when the telecoms landscape is a flurry of M&A activity. EE itself is set to be bought by BT in a 12.5 billion pound deal and there is talk of Deutsche Telekom launching a takeover bid of BT. Some fear it could create competition issues. But IHS telecoms analyst Julian Watson says regulators controlling the situation. (SOUNDBITE) (English) JULIAN WATSON, DIRECTOR OF IHS TELECOMS OPERATOR TEAM, SAYING: "In Ireland and in Austria the merged mobile operators have had to open up their networks to so-called mobile virtual network operators. You are also seeing an increase in cooperation between competitors to the incumbents." For EE, the changing industry is a good thing. It's currently Briain's largest mobile network operator. (SOUNDBITE) (English) EE CEO, OLAF SWANTEE, SAYING: "Consolidation is important to drive the next investment phase. So the combination of BT and EE is very relevant because the country needs to stay ahead in terms of mobile and fixed technology and the investment requirements are incredible." Some of that investment will no doubt include new forms of connected devices. The company is hoping the Action Cam will evolve to benefit businesses connectivity too.