Apple Inc reverses its upcoming music streaming policy after pop star Taylor Swift said she would hold back her latest hit album ''1989'' from the service. Natasha Howitt reports.
Taylor Swift has emerged unscathed from a short but sweet battle with Apple.... Shortly after announcing she would hold back her latest hit album "1989" from the giant's upcoming music streaming service, Apple reversed its policy. Protesting against a three-month free trial to be offered to users, she issued a statement online. She said she was "shocked" and "disappointed" that Apple Music would not be paying writers, producers, or artists during that time. The company's senior vice president Eddy Cue responded to the pop star through Twitter: "We hear you @taylorswift13 and indie artists. Love, Apple," Apple will now pay artists during the trial period. Swift is not a stranger to standing up and fighting music streaming services... She pulled her entire catalog of music from online streaming platform Spotify last November.