Apple will unveil its next generation set top box in September featuring the voice controlled assistant, Siri, according to Buzzfeed. Fred Katayama reports.
Perhaps you'll be able to tell Siri to change the channel. Buzzfeed reports Apple will unveil its long-awaited next generation Apple TV in September, and the voice controlled assistant, Siri, will be featured on it. The online publisher says Apple's set-top box will offer a new remote, more storage, and an improved operating system. It'll launch with its own App Store. No word on pricing. Buzzfeed says it's a "significant overhaul" for the box which hasn't been updated in three years. Apple TV will be launched separately from the online TV service that Apple has been working on for years. That subscription service offering a bundle of channels will likely be released next year, it says. Apple declined to comment. Apple shares, up 9 percent this year, flat in early trading one day after Nomura began coverage on its shares with a buy rating and a $145 price target. Nomura predicts TV will contribute to Apple's growth but says its primary value may be to keep customers in its ecosystem.