Star Wars fans feel the force of Disney merchandising as a new generation of intergalactic toys to mark the latest movie goes on sale around this planet. Grace Pascoe reports.
Star Wars fans feel the force .... of a massive marketing drive by Disney, Lego and Hasbro. A united merchandising effort to push toys and other new products, into an eager consumer galaxy. And: just in time for Christmas wish lists. Alastair McCaig from IG says: toys appeal - even in a digital age. (SOUNDBITE) (English) IG, MARKET ANALYST, ALASTAIR MCCAIG, SAYING: ''Being in the expert position of having a couple of young children myself I can certainly point towards the speed with which they feel comfortable utilizing such smart phone devices and pads and the likes. That being said I think there is always going to be a demand for physical toys.'' Star Wars' first movie in 10 years is released in December. And fans worldwide queued until midnight to purchase a piece of the renewed franchise. Analysts expect the masterful merchandise merger could exceed $5 billion U.S. dollars over the next year. (SOUNDBITE) (English) IG, MARKET ANALYST, ALASTAIR MCCAIG, SAYING: "It is an external source of revenue, not just on top of the films themselves but also leads on to theme parks and the likes as well which also have a particularly important revenue streams as far as Disney is concerned." Lightsabres, Lego models, spaceships and action figures are all on offer. Along with this cutie … a BB-8 droid made by Sphero that can move, talk and be controlled through a smartphone app.