London's famous Savile Row is transformed into a green pasture complete with dozens of sheep for the launch of the UK's National Wool Week. Edward Baran reports.
Part of London's iconic Savile Row was filled up with sheep on Monday and turned into a grazing meadow. It was all to help raise awarness of the UK's National Wool Week, which is backed by the Prince of Wales and is now in its sixth year. For a decade the British wool industry was shrinking, but thanks in part to the campaign, wool farmers are now enjoying boom times, according to event organisers. NICHOLAS COLERIDGE, CHAIRMAN, THE CAMPAIGN FOR WOOL, SAYING (English): "It's been, I think we can truthfully say, a very great success because the price of wool has very nearly doubled from that disastrous period, farmers are no longer leaving the industry and, more to the point, people really value wool in a way which they didn't which is why all the cool designers and decorators are using wool." Another key message from the event was that woollen garments are sustainable and biodegradable and, say organisers, they can last for decades. APPRENTICE COATMAKER, REZA HARAJI, SAYING: (English): "Today's ready to wear market is all about producing and throwing away which is not the statement we want to make." British Wool Week runs until October 11th.