British pro-Europeans have launched their campaign to keep their country inside the European Union, making a play for not just the business case but the patriotic one too. Ivor Bennett reports.
The red, white and blue said it all. This is about what it means to be British. SOUNDBITE (English) STUART ROSE, CHAIRMAN, 'BRITAIN STRONGER IN EUROPE', SAYING: "There are those that will say that you can't be for Britain if you want to be part of Europe. Well I think that's absolutely nonsense. It's precisely because we are part of Europe that we are stronger and at our best in the world." As well as the patriotic platform, former M&S boss Stuart Rose wants the economic one too. Launching the campaign to keep Britain in the EU, he said that for every 1 pound the UK puts in, it gets 10 pounds back. A claim the other side is disputing. UKIP MP Douglas Carswell. SOUNDBITE (English) DOUGLAS CARSWELL, MP, UK INDEPENDENCE PARTY, SAYING: "It sounds rather like Enron economic accounting. If it was as easy as that, hey I've got a great way of fixing the deficit. We can spend even more billions and get even more billions back. But come on, of course, it's not like that." Two 'no' campaigns are already in full swing - they too claiming they'll be better for business. But although the debate's begun, we still don't know when it'll end. Simply by the end of 2017. And attempts to renegotiate Britain's relationship with Brussels are still ongoing. BGC's Mike Ingram. SOUNDBITE (English) MIKE INGRAM, MARKET STRATEGIST, BGC PARTNERS, SAYING: "I don't think it's a done deal. It doesn't help of course that there's still very little visibility as to what David Cameron actually wants to get out of Brussels. So investors aren't really in a position to gauge the success or otherwise of the government's negotiating stance." Nor voters it seems Opinion polls suggesting the country is evenly split.