Consumers just aren't warming up to winter gear yet this year thanks to unusually balmy weather. Bobbi Rebell reports.
Consumers just aren't warming up to winter gear this year thanks to unusually balmy weather. October was the warmest since 1963. September the warmest in 17 years. And, while there haven't been any storms to keep shoppers from venturing out to the stores, when they do shop, they are really looking for deals. Kelly Carroll, Client Services Manager at Planalytics. (SOUNDBITE) KELLY CARROLL, CLIENT SERVICES MANAGER AT PLANALYTICS (ENGLISH) SAYING: "Everyone is really focusing on price, really increasing promotions. Going from that thrity to forty, that forty to fifty off to get them to pick up the merchandise that they need to move through at this time of the year." Among the categories feeling the chill from consumers: Sweaters sales down three percent this week compared to the same week a year ago. Boots down six percent. Fleece and Blankets down ten percent. Just Monday, Gap reported disappointing sales, including a huge drop in their Banana Republic chain. The ray of sunshine in all this? Planalytics is predicting some shots of cold soon, which could motivate consumers to start stocking up.