Retail sales have been a losing game recently, but some could find a little help in the upcoming Star Wars film. Bobbi Rebell reports.
Blame it on the warm weather but the reality is clear this fall. Retail sales have been missing the mark, up less than expected in October, despite lower gas prices, and better job numbers. But one possible brightspot- the merchandise tied to the upcoming star wars movie may open some wallets. Burt Flickinger, Managing Director at Strategic Resource Group: (SOUNDBITE) BURT FLICKINGER, MANAGING DIRECTOR, STRATEGIC RESOURCE GROUP (ENGLISH) SAYING: "The good news is Disney and Star Wars are flying in for the rescue because based in part on that and easy comparisons we are going to have a great holiday season. We will be up 3.2 percent for November, December, and we'll have a strong carry over for the first quarter. " That's a lot of optimism given recent weak fourth quarter outlooks from department store chains including Macy's and Nordstrom. Gerber Kawasaki's Ross Gerber adds that old school department stores like those just aren't what consumers want. (SOUNDBITE) ROSS GERBER, CEO, GERBER KAWASAKI (ENGLISH) SAYING: "People like a different type of product and service than they have in the past. So, I think, big malls and sort of the big box stores have a lot of pressure on them, not only from Amazon and online, but also from boutiques and other types of niche. It's sort of like the craft brews versus the Budweisers, and, I think, that's where our society is going, and that puts a lot of pressure on retailers in the traditional business." Add to that the growth of online shopping, which was one of the few highlights in that October retail report.