November auto sales rise thanks to strength in sport utility vehicles and promotions. Bobbi Rebell reports.
Black Friday was good to the auto sector. November auto sales rose thanks to end of year holiday promotions that were pushed into November. Industry sales on track to rise about 18 million vehicles on an annualized basis. And, while the holiday hype helped, the deals weren't that extreme, according to Kelley Blue Book's Karl Brauer. (SOUNDBITE) KARL BRAUER, SENIOR ANALYST, KELLEY BLUE BOOK (ENGLISH) SAYING: "We saw a lot of messaging, and a lot of heavy marketing push that had a lot of people thinking this was a good time to buy, and it's not that the deals weren't good this month, but, I think, the messaging was more powerful and in your face." Brauer says, also helping sales: accessible financing thanks to longer term loans and leasing contracts. Most analysts now predicting 2015 sales will top the record of 17.35 vehicles set in the year 2000, according to the U.S. Bureau of Economic Analysis. GM's total sales, including both retail and fleet, rose 1.5 percent. As has become typical with low fuel prices, gains were in SUVs, and sedan sales were down. For example, sales of its Cruze small cars sank 30 percent. Ford sales rose 0.4 percent for the month. And Fiat Chrysler notched its 68th consecutive month of year-over-year sales gains , reporting a three percent rise in November. Their big seller: Jeep SUVs, up 20 percent.