With Valentine’s Day approaching, retailers around the world are preparing for one of their biggest trading days this year. From florists to chocolate shops, savvy business owners are doing their best to put a price on love.
Love is in the air and retailers' hearts are beating fast to the sight of money filling up their tills. Caitlin Barrow from Paul A Young Fine Chocolates. (SOUNDBITE) (English) SHOP MANAGER AT PAUL A YOUNG FINE CHOCOLATES, CAITLIN BARROW, SAYING: "In terms of production, the fresh chocolates particularly, there may be double, sometimes even triple the amount of production going on. So yeah it's really really busy in the kitchen." In the US alone 55% percent of people celebrate Valentine's Day. Their generosity adds more than 19 billion to the national economy. And on average the love struck will each spend $146 on their paramour. (SOUNDBITE) (English) UNIDENTIFIED MAN, SAYING: "I'm kind of that one who thinks we should go to the crappy restaurant we first met at rather than spend a lot of money, which I think is really romantic and sensitive but somehow they don't." (SOUNDBITE) (English) UNIDENTIFIED MAN, SAYING: "You can never spend enough, can you? When you love somebody, you know, I don't think you can put a monetary value on it." Colombia is the world's second biggest flower exporter and 50% of growers' profits are generated by Valentine's Day sales. But not everyone sticks to tradition. Aaron Simpson Quintessentially Group Concierge Service (SOUNDBITE) (English) EXECUTIVE CHAIRMAN AT QUINTESSENTIALLY GROUP CONCIERGE SERVICE, AARON SIMPSON, SAYING: "This year we've got one on for 1.8 million dollars. It's a Valentine's / proposal so it's a million dollar ring and about 800, 000 dollars worth of production around the proposal itself - which involves the pyramids in Egypt." So whether you're spending 10 dollars or a million this Valentine's Day, retailers are doing their best to put a price on love