The iPhone maker has rented 76,000 square feet of office space. That was once unthinkable given Steve Jobs' view of centralizing staff in the Cupertino headquarters. Fred Katayama reports.
It was once unthinkable under Steve Jobs. But now, Apple is preparing to open new offices in San Francisco. The iPhone maker has rented 76,000 square feet of space in the high-rent South of Market neighborhood. That's big enough for 500 workers. But it's a fraction of the 25,000 who work in its headquarters at Cupertino and other offices in the Santa Clara Valley. Several factors may be pushing Apple: One, the war for tech talent. Younger workers want to live and work in San Francisco. Rivals like Google and LinkedIn have satellite offices in the city. A former Apple recruiter, Jose Benitez Cong, said, "If companies want to stay competitive and have a shot at hiring the best available talent, they're going to have to be flexible." Two, Apple bought two companies that already have offices in San Francisco: analytics firm Topsy Labs and Beats Music. Three, while Apple is building a massive new campus in Cupertino, that may still not address their current needs. It has had to open offices in nearby towns like Sunnyvale and North San Jose because it already occupies 70 percent of Cupertino's office space. Real estate experts say Apple may be ready to move into its new offices in late summer.