Four workers at a Chipotle store near Boston fell sick. The news comes as the burrito chain embarks on a marketing campaign to lure back customers. Fred Katayama reports.
Another blow for Chipotle. Four workers at a store near Boston fell sick, so the burrito chain temporarily closed that restaurant to clean it Tuesday. The Boston Globe reports that the employees were diagnosed with norovirus. A company spokesman said there are no reports of customers becoming ill. The news comes just as Chipotle embarks on a marketing campaign to try to lure back customers. Many deserted the chain after a series of food-related illnesses at its restaurants that began last fall. Two E.Coli outbreaks have sickened 50 people in 14 states. Bostonians are particularly sensitive because a norovirus outbreak sickened more than 130 people who ate at one of its outlets there in December. The company that prides itself on fresh ingredients has been implementing new food safety measures at its restaurants. Chipotle shares, which were rebounding in February following a 20 percent loss over the last 12 months, fell in early trading.