For the first time in the U.K., every Dior collection will be under one roof. Angela Moore reports.
For the first time in the U.K., the entire Dior collection will be offered under one roof. The new luxury Dior boutique will open on London's New Bond Street - and with four floors of merchandise, it will be one of Dior's largest stores in Europe. In addition to the designer's ready-to-wear collection of clothing, shoes, luxury handbags, exquisite jewelry and perfume will also be on display. And the boutique will also carry Dior's elegant line of tableware and glassware. This is the first time Dior's home wares will be shown outside of Paris, says Sidney Toledano, the chief executive of Dior Couture. SOUNDBITE: Sidney Toledano, chief executive of Dior Couture, saying (English): "The UK market in London, business for us is doing very well. We still have double digit growth because we have developed the local customers and you see also the international customers coming to London. So I think it comes at the right time for the right moment." As for the appointment of a new creative director, Toledano said a decision will take time. SOUNDBITE: Sidney Toledano, chief executive of Dior Couture, saying (English): "Work in progress, work in progress, and we're giving it a little bit of time. It's an important position, it's not just to hire a new young designer." Six months ago, Dior's head designer Raf Simons left the company to create his own brand.