The Wyndham Hotel Group - umbrella for Days Inn, Travelodge, and Howard Johnson - unveils strategic global transformation across 16 brands. Bobbi Rebell reports.
It's makeover time for Wyndham Hotel Group. The hospitality giant is upping its game and rebranding its economy and mid-range hotels, brands like Days Inn, Travelodge, Howard Johnson, and Ramada. Wyndham is freshening up interiors and exteriors, upgrading technology, and rethinking its loyalty program. The goal - get that middle class and milennial customer into it's properties - by giving each brand a unique identity. (SOUNDBITE) SEAN CLAESSEN, EXECUTIVE VICE PRESIDENT, STRATEGY, BOND BRAND LOYALTY, (ENGLISH) SAYING: "Travel patterns of consumers have changed quite significantly, and this is a response to that. There is sort of democratization of travel going on. Sounds like, the repositioning that Wyndham is endeavoring now, will seek to address that." Wyndham is investing in hopes of snagging a bigger piece of a huge market. The global travel business is now estimated to be worth a hefty $7.2 trillion according to the World Travel & Tourism Council.