A new jacket that massages the person wearing it is developed in Singapore, in the hopes of alleviating back pain and improving posture. Sharon Reich reports.
While it's not visible to the naked eye, both of these people are getting a back massage, thanks to this jacket called the Airawear. Designed by TWare in Singapore, it uses air to create pressure on targeted parts of the upper and lower back with a massaging sensation. There are six inflatable pressure point relaxers that target muscles and pain points. They're all controlled with a smart phone app, which means you're free to continue working or going about your regular activities. CEO Lin Wei Liang says it's the perfect solution, for people who spend their days hunched over computers. (SOUNDBITE) (English) TWARE CEO, LIN WEI LIANG, SAYING: "We're always in a tense, hunched-back position, in a bad posture, and that causes a lot of back pain and shoulder pain ... So, in this context, it's very hard for employees to maybe take out any kind of conventional massage device, or any hand-held massage device to start to provide some massage to themselves to get some form of relief. So what we have here is much more invisible, discreet, something that you can wear just like a normal hoodie or jacket, and yet you can get that massage without people noticing. " The device also has a posture correction feature that sends a signal when sensors detect the user needs an adjustment. Airawear does require a charge and has a built-in USB port so users can get three hours of continuous massage. At a recent trial potential buyers gave the $119 jacket a spin. (SOUNDBITE) (English) CIANTA SENEVIRATNE SAYING: "I thought it was great, I loved the pressure coming out of the jacket. You can basically feel your whole body just relaxing. The mode I was actually on was the "Relax" mode, so it's not too much pressure, but it's just enough that it makes you feel comfortable enough and at ease." As for the actual health benefits, not everyone agrees that the jacket should be used to treat back pain. Physiotherapist Michelle Tong. (SOUNDBITE) (English) PHYSIOTHERAPIST, MICHELLE TONG, SAYING: "I would think that they'd wear it and forget about the time. You might be using it and working, and you might be massaged for five hours, for example. So you question whether the person would develop a tolerance to it, so each time they're using it, they end up having to apply a high pressure each time, just to get the same effect, as you would if you were taking painkillers." That doesn't seem to be affecting Tware's plans. The company's crowd funding campaign on Kickstarter, has already surpassed its goal by more than $50 thousand (USD). Deliveries of jackets are expected to begin in November of 2016.