Breitbart News calls for a boycott of Kellogg's products after the cereal company withdraws ads from Breitbart News website. Bobbi Rebell reports.
Breitbart News wants its readers to forget Special K. The "alt right" outlet, founded by U.S. President-elect Donald Trump's chief strategist, Steve Bannon, posted a #DumpKelloggs petition on its website encouraging users to stop buying Kellogg's products, which include Mini Wheats, Pop Tarts, and Froot Loops. The reason? Kellogg's pulled its ads from the conservative news website. Scott Rothstein, sales director at advertising agency PadSquad. (SOUNDBITE) SCOTT ROTHSTEIN, SALES DIRECTOR, PADSQUAD, (ENGLISH) SAYING: "I think, Kellogg's is perfectly within their rights to choose where they want to run advertising. And, if their customers think, as apparently some customers were complaining, if their customers find it objectionable that these ads are running on Breitbart, then, perhaps, they are serving their customers needs." Rothstein says Kellogg's withdrawal won't hurt Breitbart's bottom line. He also says, it's very common for companies to have black lists of outlets where they don't want to advertise. What's unusual about this case, Rothstein says, is its political aspect, and becoming politically aligned is not in Kellogg's' or in any other big company's best interest.