Adidas is turning up the heat in the sportswear race.
The German company has increased its revenue and profit targets for 2017, betting on North America and e-commerce to boost demand.
Investors like what they're hearing -- shares in Adidas soaring eight percent to a record high.
New boss Kasper Rorsted says he's investing heavily in the U.S., with more staff, marketing and in-store fittings.
While competitors Nike and Under Armour remain the clear market leaders, that gap is starting to shrink.
Another focus area for the European brand -- steering customers to online shopping.
Rorsted says Adidas has "exceeded" its original plan.
He's confident his company can deliver an average income rise of 15 percent per year till 2020.