Facebook has taken out a national newspaper advertising campaign in Britain to warn the public about the risk of fake news ahead of the election. Jacob Greaves reports.
Read all about it, fake news is in Britain's press... ...well warnings about how to spot it. Facebook have taken out ad space ahead of the UK's general election in a bid to warn the public. It's timed about a month before the UK goes to the polls, but also as Facebook comes under pressure to tackle the spread of false stories. And they're not exactly offering a miracle cure, more asking people to be careful about what you read and post. SOUNDBITE: Unidentified man, saying (English): "Well it said look at the fonts, the way its laid out, etc, look at the picture...but how can you tell from looking at the picture whether its fake news or not?" SOUNDBITE: Unidentified man, saying (English): "Try and cross check information, so you look at different sources, you look across the internet if you can find it elsewhere." Full Fact is a fact checking charity that worked with Facebook on this launch. They warn fake news is mutli faceted. SOUNDBITE: Will Moy, Director, Full Fact, saying (English): "Well, the trick is that actually there's lots of different things going on. On the one hand, we have completely fake news made up by people who just want visitors to websites so they get advertising money. On the other hand, we have politicians making their arguments and making them aggressively. Those are two very different things. We're used to fact checking politicians, trying to keep their arguments straight. Totally made up news is a new problem, and then disinformation spread by governments is a different kind of problem. So what we have to do is break it up and work out which of those problems we can fix in different ways." This isn't the first measure by Facebook -- It suspended 30,000 accounts in France ahead of first round of presidential voting. In Germany, similar ads have been published. This one reads, 'Together we can limit the spread of false news'. But critics of social media have a message for Facebook and its peers - the buck stops with you.