Sears' shares skyrocketed after the struggling retailer said it will sell its Kenmore home appliances on Amazon. Roselle Chen reports.
Sears' stock soared after the struggling retailer said it will sell Kenmore home appliances on Amazon. Plus, Sears will integrate them with Amazon's digital assistant, Alexa. The deal could give Sears' sales a boost, analysts say. They've been falling for years amid friece competition from Walmart and... Amazon. Sears is joining other companies, such as Whirlpool, Ford, and Starbucks. Their products are already compatible with Alexa. It also follows the footsteps of Nike, which said last month it will soon start selling directly on Amazon.